Brand: Green Glen Produce
Product: Fresh-cut Green Beans
Market: USA

Client
Green Glen Produce
Hanover, Pennsylvania

Goals
Re-introduce Green Glen Produce Corporation as the
premier supplier of quality fresh-cut green beans.

Services
» Branding Strategy
» Brand Evolution
» Communications
» Presentation Folder
» Brochure & Sell Sheet Design

Background
Green Glen Produce has been utilizing a proprietary
process to supply superior quality green beans to their
customers for many years.

The Challenge
Glen Glen sought to create an industry presence that would better reflect the quality of their products.

Here is a sample of their pre-existing company logo. The challenge was to elevate their corporate image without losing any of their hard earned Brand equity.

The Result
Flipside's branding strategy not only resulted in the company logo undergoing an evolution, all of the imagery related to their corporate communications where updated as well. Serving to elevate their brand to better reflect their product offerings in the minds of their customers.