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Package Design


We believe effective package design is at the foundation of your product's success. Your package acts as a "silent salesman", making that first impression. Properly conceived and designed, a package speaks volumes and helps to generate sales. Our philosophy is connecting customers and consumers to your product is what it's all about.

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[Organic Bags]
view larger image - 90K		Pure Pacific Organics
Assignment: To make organics more mainstream, friendly and fun. We designed and developed a Trademark and product package line to emphasize organic. Supermarket aisles and refrigerated displays are filled with produce, the challenge here was to make sure consumers knew instantly that these products are "Organic".

[Pina Colada]
view larger image - 39K		Agri-Tropics
Fresh Frozen Piña Colada Concentrate: Assignment: To create a carton design that conveyed the fresh coconut ingredients inside the carton, and still be able to withstand up to 1/8" registration movement on the high speed liquid packaging presses. We developed a package design that was eye catching, appealing and memorable.

[Salad Kits]
view larger image - 35K		Doña Olga
Mexicanfire Salsa Kits: We developed a package design for a product line that had a related brand image, unique yet distinctive by color to represent each flavor and make the brand stand out.

[Cactus]
view larger image - 68K		Fecha Mexican Produce
Ethnic Product Line:
Assignment: To revive an existing product line. We created a related look between the different product offerings.
In developing a package design that complimented the products and selecting a related color scheme, we created shelf credibility for our client's line of products.

[Monterey Penisula Winery]
view larger image - 44K		Monterey Peninsula Winery:
Assignment: Develop and design a product image reflecting Monterey Peninsula Winery's award winning red wines. Labels are designed to reflect the wine growing regions of the Monterey Peninsula and have high shelf appeal.

[Fresh Hearts]
view larger image - 60K		Pacific International Marketing (PIM)
Fresh Hearts: We developed and designed refrigerator case poly-bags for PIM's Fresh Celery Hearts, Romaine Hearts and Tri-Lettuce Hearts. Complete package design included all nutritional and product information for both the United States and Canada.


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Flipside Design, LLC provides Branding, Product Development, and Information
Design Services, Specializing in Food & Beverage and Value-Added Produce.