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Package Design


We believe effective package design is at the foundation of your product's success. Your package acts as a "silent salesman", making that first impression. Properly conceived and designed, a package speaks volumes and helps to generate sales. Our philosophy is connecting customers and consumers to your product is what it's all about.

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[Taylor Farms Salad Blends]
view larger image - 127K		Taylor Farms Salad Blends
Taylor Farms trademark and trade dress design communicate the triple washing of the product line by developing "Hydrowashed" logo without covering up too much of the fresh product. Flipside is experienced with a multitude of form and fill machines. This allows us to design within the capabilities of this unique equipment for our clients in both the U.S.A. and abroad.

[Fresh Fruit Convenience]
view larger image - 92K		Fresh Fruit Convenience
Fast 'n Fun, sweet ready-to-eat fresh fruit without preservatives. The challenge for this product line was to create a brand image that conveyed all of these qualities, include all of the FDA labeling requirements and the best freshness dating information, all this without covering up too much of the product. The result was a highly successful minimalistic design that conveyed a fresh, fun look utilizing colors that complimented each product.

[Pavona Wines]
view larger image - 65K		Pavona Wines
This micro winery® desired a product image that was as unique as their wine. Pavona, in Italian, means female peacock. Since female peacocks have luminous feathers only on their heads, we developed a design that focused around an illustrated profile of a peacock's head. This unique European shaped bottle, cork graphics and waxed b-cap completed the product image.

[Lawn and Garden]
view larger image - 72K		Lawn and Garden
These lawn and garden products required that the design visually convey to consumers which fertilizer mixtures are best for their different plant needs. We revived this product line to project a premium image that reflected the premium product ingredients within each bag. The product line when completed created a strong shelf presence for retail displays.

[Salad Quickies]
view larger image - 46K		Capurro Marketing, L.L.C.
Salad Quickies: We designed this unique seasonal promotion style designed bag for use in the produce department.
This romantically themed product was launched for Valentines promotions and displaying in Supermarkets.


view larger image - 84K		Garden Hearts Boxes
Bright colors give this family of product cartons a fresh look and make a lasting impression at the market and in display.


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Flipside Design, LLC provides Branding, Product Development, and Information
Design Services, Specializing in Food & Beverage and Value-Added Produce.