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Package Design


We believe effective package design is at the foundation of your product's success. Your package acts as a "silent salesman", making that first impression. Properly conceived and designed, a package speaks volumes and helps to generate sales. Our philosophy is connecting customers and consumers to your product is what it's all about.

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[Taylor Farms]
view larger image - 70K		Taylor Farms Salad Blends
Taylor Farms trademark and trade dress design also included the highlighting of their triple wash process of their products. By developing the "Hydrowashed" logo we communicated the triple washing process without covering up too much of the fresh product.

[Motor Munchies]
view larger image - 59K		Motor Munchies®
Created for people on the go wanting to make a better choice. Industry trends reported some new vehicles sporting up to 14 car cup holders. Such research became the inspiration For "Motor Munchies" Fresh bite-sized fruit and veggies with dips in parfait style container that easily fit into car cup holders.

[Capurro Onions]
view larger image - 53K		Capurro Marketing
These bi-lingual packaged fresh green onions with their easy recipe fast became a favorite both in Canada and the U.S.A.

[Crybabies]
view larger image - 55K		Crybabies
Originally created for one of our guest speaker presentations, Crybabies has garnered a fair amount of attention prompting us to add it as a sample of one of our package designs.

[Sub Toppers]
view larger image - 52K		Sub Toppers
Here is a sample of product development within an existing line. These lettuce leaves were too small for lettuce wraps but just right for topping sandwiches. In addition, they could penetrate a new section of the retail environment other than the produce department.


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Flipside Design, LLC provides Branding, Product Development, and Information
Design Services, Specializing in Food & Beverage and Value-Added Produce.