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Product Development


We thought you might like to see an example of an actual product assignment throughout its development to help illustrate our capabilities.

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[The Box]
view larger image - 59K		The Box: Our carefully planned components need an attractive box for shipping, display and retail consumer appeal. Color schemes were reviewed, and sizing concepts developed to work in various shipping and shelf space applications. Careful attention was paid to weight, strength and shelf appeal.

[The Box, Opened]
view larger image - 71K		Next we designed a precisely fitted insert that carefully cradles out various components. This not only assured customer appeal, but provided extra safety in shipping.

[The Box, close-up]
view larger image - 63K		The final box, a perfect blend of design, color and engineering that assures both shipping ease, shelf appeal and strong sell through at retail.

[Instructions]
view larger image - 110K		Last, but certainly not least, our instructions and assorted collateral materials needed to be designed. Working with our design staff, we created easy to read copy, clear photos and a logical progression of use that works well for all consumers.

[Product with Orchids]
view larger image - 85K		The Goal Reached... A color coded product that not only sells well at retail, but feeds our friends the orchids, as well.

[On Pallet]
view larger image - 47K		Ready to ship... Not only did we design the box to look good but we designed it to ship easily as well. The Tiger Tree® Orchid Care carton was designed to fit perfectly on a normal pallet and ships perfectly in a conventional FedEx shipping box. We designed it that way!


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Flipside Design, LLC provides Branding, Product Development, and Information
Design Services, Specializing in Food & Beverage and Value-Added Produce.