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Product Development
We thought you might like to see an example of an actual product assignment throughout its development to help illustrate our capabilities.


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• trademarks
• package design
• product
  development
• collateral
• display design

[Orchids]
view larger image - 67K		Assignment: Bring to market a new upscale orchid related product.
Challenge: Create a product design that conveys both orchid care and feeding, have package design reflect the elegance of orchids, and fit on a standard bookshelf for consumers. Additional requirements: the product must fit in all standard overnight shipping boxes to fulfill priority orders direct from Web stores to consumers.

[Research]
view larger image - 53K		Research: At Flipside, we believe predesign research is vital to an effective design strategy. Whether you provide the research or utilize our client log-in resource library, we can assist you in researching your target market. An effective design strategy utilizes research to reach its target market.


view larger image - 78K		The Product Name: A product's name is critical to it's success. At Flipside we make the product name our main focus when providing name generation to develop a product name that both reflects its origins and conveys your products direction.

[Trademark Design]
view larger image - xxK		Trademark Design: A trademark gains equity through its association with a product. In our business, that is know as branding. In the case of Tiger Tree® Orchid Care Systems™, we determined that the most desirable personality for an orchid care related product was "east meets west", and quickly developed a logo that reflected that association.

[Conceptual Design]
view larger image - 114K		Conceptual Design: The first visual presentation of a product idea is done through conceptual development. Concept designs express the beginnings of a design strategy. At Flipside, we use this process to show how we envision developing a product and it's preliminary look, refining a design in this early phase helps to prevent costly alterations later.

[Industrial Design]
view larger image - 38K		Industrial Design: At Flipside, we take the guesswork out of design decisions by providing clear and detailed "blueprints" for every step of the manufacturing process.


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