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Trademarks


A trademark gains equity through its association with a product. In our business that is known as Branding. At Flipside, we work with you to determine the most desirable personality for your product, and quickly develop a logo that reflects that association. Flipside's design strategy is to create a memorable trademark. We thought you might like to know the design strategies behind our portfolio trademarks.

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[Mexican Fire]
view larger image - 150K
Mexican Fire™
Ethnic appeal, color and brightly illustrated ingredients made this trademark a big hit.

[Lupita's Brand®]
view larger image - 45K
Lupita's Brand®
Fecha President wanted a trademark design for their Lupita's brand of fresh prepared ethnic products named after his grandmother "Lupita".

Strategy: We create a trademark that looked fresh and fun, depicted by fun playful dancing letters and selected colors that best complimented their products.

[Church Brothers]
view larger image - 102K
Church Brothers
The fields of Salinas, the bright sun and lively colors combined with the company name gave this trademark many uses.

[Green Barn]
view larger image - 120K
River Ranch
Green Barn label wanted a farm-based trademark that would carry the history and family feel of this famous brand.


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Flipside Design, LLC provides Branding, Product Development, and Information
Design Services, Specializing in Food & Beverage and Value-Added Produce.