Product Development and Package Design Portfolio

Trademarks

A trademark gains equity through its association with a product. In our business that is known as Branding. At Flipside, we work with you to determine the most desirable personality for your product, and quickly develop a logo that reflects that association. Flipside's design strategy is to create a memorable trademark. We thought you might like to know the design strategies behind our portfolio trademarks.

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• trademarks
• package design
• product
development
• collateral
• display design

view larger image - 26K	Taylor Farms The largest food service supplier of the finest quality salads in the United States. Bruce Taylor, CEO wanted a trademark to reflect the quality of their products and the teamwork efficiencies of its people. Strategy: The trademark we designed reflected the quality of Taylor Farms Salads by the use of "Gold" in the trademark, the tips of the "r" are curved and shaped in the outline of a leaf for salads and the silhouette shield of the trademark was reminiscent of a baseball diamond reflecting the teamwork of Taylor Farms staff.

view larger image - 58K	Obim Fresh-cut Fruit Strong colors and fun illustrations combined to create this clean and highly visible trademark for this successful company.

view larger image - 96K	Salad Quickies This trademark gave a start to quick salad producing company who designed time saving value-added bagged salads.

view larger image - 46K	Earthbound Farms The pioneer of packaged prewashed ready-to-eat organic baby lettuce salads. Strategy: This trademark was designed to reflect the name and line of products. We designed a young baby lettuce plant "bound" to the "earth" represented by the roots of the lettuce bound to what appears to be their rich "farm" soil. We selected colors that appropriately represented organic farming "green" (thinking green about our planet with organic farming practices) and "burgundy brown" color to depict rich healthy soil.
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